Black Friday Email Marketing Strategies
Black Friday 2021 saw 88 million Americans shopping online.
In-store traffic increased by nearly 19% year over year.
Black Friday online shopping sales hit $8.9 billion.
Black Friday in 2017 was even bigger than 2016 in terms of number of customers and sales. According to the National Retail Foundation, 154.4 million people shopped online over the Black Friday Weekend in 2017. Altogether, online shoppers spent a whopping $12.8 billion during the Black Friday weekend.
Experts predict that Black Friday 2019 is going to surpass the previous numbers. If you wish to garner massive profits this year, you need to ensure you’re working at your best Black Friday emails. To ensure you’re on the right track, here are some tips for you to come up with creative Black Friday campaign ideas.
#1. Boost Your Email Subscribers’ List
If you don't already have one, start building an email subscriber list right immediately. It is useful, especially at this time of year. The biggest shopping weekend of the year is always Black Friday weekend. To generate enormous income, your armament should be well prepared.
There is a good possibility that customers who have already bought from you will do so again. Consequently, maintaining an email subscriber list is crucial.
In order to boost your email subscribers’ list, you need to improve your offerings with urgency for your products first. Keep in focus that you need to do this before your Black Friday discounts and offerings go live. In addition, it is a good practice to change the copy of your signup forms. In order to emphasize the Holiday Season offerings, come up with theme-based visuals.
Furthermore, promotional banners at the top of your most popular pages can offer your special discounts only to your email subscribers. Apart from that, you can always create an exclusive landing page to grab emails from visitors. By simply doing so, you can direct your visitors towards the desired actions you want them to take.
Additionally, if you haven't already, consider investing in marketing initiatives like Facebook, Instagram, or TikTok ads. To maximize your profits this season, you should take this action. In particular, if you start your Black Friday marketing efforts before the weekend, it will give you confidence and make you stand out.
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#2. Begin Sales Before Black Friday Weekend
In order to reach a vast audience, you shouldn’t promote your offerings on Black Friday or even Thanksgiving. Instead, you should begin your promotions before that. Why? Because people are more informed about their holiday purchases before the official season starts.
Recent data shows that the holiday season begins almost the week before Black Friday. Beyond that, by Thanksgiving and Black Friday, the email inboxes of your customers will be full of promotional emails.
Start early for the greatest Black Friday Emails strategy. Your customers shouldn't unwittingly lose your promotional email in the sea of others. Send the message that your deals will begin during the Black Friday week or even on the Friday before the formal week.
#3. Test Your Black Friday Email Subject Lines
the week, weather, political event, and other factors may be combined. Your email subscribers may open your communications for a variety of reasons.
However, we think your email subject lines are one of the main elements that influence email open rates. Typically, your gut or prior experience will dictate which topic lines get higher open rates. You should, however, also take a few other factors into account. For instance, is it better to say "discount" or "promotion" in your emails or directly state that the discount is "20%"?
Keeping the mad rush around Black Friday weekend in focus, you won’t really have much time to test different email subject lines. Thence, you should perform A/B testing of your email subject lines. It will allow you to enter two separate versions and measure which one is performing better.
#4. Create Urgency in Your Black Friday Email Campaigns
Economics teaches us that demand rises whenever a product's supply declines. It's crucial that your Black Friday marketing strategies evoke a sense of urgency.
For instance, add a countdown or a sense of scarcity to your products to let shoppers know the promotion is only available for a short period of time. The conversion rate dramatically rises as a result.
Remember to keep the timer or urgency theme going whenever a buyer clicks on your promotion. To increase your Cyber Monday email conversions, you may set your timers for your emails or pages to expire at 11:59 p.m.
When promoting your product as being rare, you should indicate how much is still available. Display that there are only 2 pieces left in stock even if there are 10 available. Notifications of other people viewing or buying that exact thing will also have a big impact.
#5. Reward Your Loyal Customers
Giving your current clients and subscribers more incentives to keep them committed to your business is a fantastic strategy.
You can provide your email subscribers with early bird discounts, sale items, free shipping, or a combination of these things. Promote the fact that you offer incentives to your subscribers as well in order to persuade website visitors to sign up for your email list. Additionally, you can give away freebies, special discounts, or "buy one, get one free" promotions to your devoted, long-term clients.
By rewarding your email subscribers and devoted consumers, you may dramatically grow your business. It will also enable you to increase the lifetime value of your customers.
